Episode 5: How Your Favorite Toothpaste Might Help Close the Gender Gap

“Change” was a top theme for 2020, and as we get deeper into 2021, ask yourself this question: when can change be a positive thing and how can I help bring about that positive change? Johanna (José) Zeilstra, CEO of Gender Fair, joins the podcast to talk about what Gender Fair is doing to drastically move up the timeline of gender equality in the workforce and how you, the consumer, can help bring positive change to your favorite companies.

Guest Bio:

José is an established business strategist and an accomplished leader for both start-ups and global corporations. Over the past two decades, she has worked at PricewaterhouseCoopers and JPMorgan Chase, and with over a dozen client corporations, including Delta Airlines, Sony Pictures Entertainment, Philips, Lucent, Disney, Bank of America, and Occidental Petroleum. Her career has led her to work in Canada, China, Indonesia, France, and The Netherlands. She acts as a coach to senior executives on boards and top teams and has a passion for supporting and advancing women leaders.

José currently runs Gender Fair, a platform that uses data analytics to determine an organization’s progress towards gender equality and diversity. Prior to this, José co-founded GiveBack, an innovative platform that makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives. GiveBack was launched on the Oprah Winfrey Show during her final season in 2011.

José is originally from the Netherlands and educated in Canada where she earned an undergraduate degree in Sociology and a Masters degree in Business Administration. She resides in Westchester, NY, where she runs the Women Entrepreneurs Network and serves on several boards.