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4word Blog

Freedom: You Were Made For It

Long-time supporter of 4word, Elizabeth Knox, recently launched a company whose focus is helping professionals find freedom in their careers. She shares with us her personal definition of freedom and how she battles feeling “unfree” every day. ------ 4word: What is your personal definition of freedom? Elizabeth: As…

Your Career Path Isn’t Set In Stone

Over the years I’ve seen many smart and talented women (and men for that matter) “burn out” of their professional careers. They leave their jobs not because they feel called to something else, but because they are tired and fed up. A job that once seemed exciting has…

Giving Her the Spotlight

Eldridge and Alicia Broussard are both busy professionals working to juggle their careers with their family time. When Alicia received an exciting and sizeable promotion at work, Eldridge made a drastic decision about his career path in response. ------ 4word: Eldridge, can you share your background with our…

Do Marriage and Career Mix?

Do you and your spouse work together? Do you think you (and your marriage) would survive working with your significant other? Heidi Rasmussen, co-founder and COO of freshbenies, talks with us about being in business with her husband and how they make it work! ------ 4word: How did…

Shake Things Up

Have you ever wondered if your current job or career is really what you should be doing with your life? For many, this is a scary thought to have, especially if you feel like you’re already in your “dream job.” Tiffany Black experienced this feeling and shares with…

Promotion, Please!

Is it time to ask for a raise or promotion? Is it past time? If you’re dreading (or avoiding) those conversations, you’re certainly not alone. But the conversation itself might not be as important as you think it is. Most people focus on the actual negotiation. They are…

Let Her Nudge You!

Mentorship is one of the foundational passions of 4word and is something that as an organization we fiercely advocate. The 4word: Mentor Program has seen dozens of mentor/mentee pairs go through our 10-week sessions and emerge reinvigorated, realigned, and ready to tackle new or existing goals for their…

What Will You Be When You Grow Up?

How do you know what you’re supposed to be when you grow up? I thought I knew going into college. I was determined that my future would be in fashion merchandising. I declared my major early, I worked all of my summer jobs in the same industry, and…

Career, Kids, Then Another Career

There are many stages of parenting: infant years, toddler years, and school-age years. Then, your children are leaving the nest, and you’re left wondering, “What’s next?” When Rhonda Kehlbeck, Director for Global Engagement with the Halftime Institute, found herself with an empty nest, she began the journey…

Corporate Balance Empowerment Rocks

Balancing career and family is a struggle that all working parents face. With meetings, projects, and clients competing with playdates, school activities, and quality time spent with your children, it’s no surprise that parents are often left feeling conflicted about deciding how to divvy up their day. What…

Invest in Something New: YOU

Have you ever considered using an executive coach to help take your career to that next ladder rung? Have you ever dreamed of becoming an executive coach and impacting the lives of other professionals? May Busch was one of those dreamers, and she shares with us her story…

How Taking a Detour May Get You to Your Dream

Talents, passions, and making your dreams a reality. This is often a long road with lots of twists and turns. Today, we are talking to one of our own team members, Jordan Johnstone, the mastermind behind Friday Faves and other copywriting endeavors here at 4word, about her newly…

Once Upon a (Career) Dream

What is your dream career? As a child, what would you tell people you would be when you grew up? For many of us, those answers and what we are doing now don’t align. Maybe your interests changed, or maybe life just led you in a different direction.…